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Case study · R Dhillon & Co

R Dhillon & Co finally reads like the firm it is.

Services
Website · Brand · SEO
Year
2026
Segment
Accounting
Role
Design & build

An established chartered accounting firm in Castle Hill with a strong book and no website at all. We built the brand, the site, and the search foundation from a blank page, so the firm reads as credible online as it is across the desk.

The R Dhillon & Co homepage: a dark, premium hero over an aerial view of the Hills District
01 — The problem

The advice was trusted. Online, there was nothing to find.

The firm had built its book on referrals and repeat work, without a website at all. Referred clients went looking and found nothing to confirm what they’d heard, and the first impression was left to chance. For a firm selling trust, that gap costs quietly.

02 — The approach

We started with how the firm actually works, and built outward.

A restrained identity in deep green and gold, serif-led and unhurried, built to read like a firm that has been doing this properly for years. Type and colour stay quiet so the substance does the talking.

On the site itself, the services are explained in plain English, booking a chat takes one step, and the search foundation is wired in from the start, so the firm is there the moment someone goes looking.

The About page: chartered accountants you actually deal with, alongside the principal’s portrait
The contact page: a one-step enquiry form, direct phone line and the Castle Hill office on the map
03 — The outcome

A first impression that finally matches the firm.

The presence reads as trustworthy and established, and it performs like it looks: at launch, Google’s speed test scores the site 99 for desktop performance, 96 for accessibility, and a perfect 100 for both SEO and best practices. The moment someone searches, the firm is there, and what they find confirms the referral.

Google PageSpeed Insights report for the R Dhillon & Co site: 99 performance, 96 accessibility, 100 best practices, 100 SEO on desktop
At launch
It finally looks like the firm we actually are, and people find us the moment they search.
Client name, Principal, R Dhillon & Co
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